Kriti Sanghi

Performance marketer with a focus on DTC e-commerce growth and conversion optimization. Supported over $5M+ in ad spend across Meta and Google.Creative strategist for Meta Andromeda. Passionate about media buying and everything paid ads-related.

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Paid Media & Growth Strategy

I build and optimize the system between traffic and revenue.I've supported $500k-$1M+ in monthly media spend, built and operated a Shopify eCommerce business from scratch, and worked across the customer journey from acquisition through conversion.I take a full-funnel approach to paid advertising.Some of my results are: lowering CPA/CAC from $34 to $6 blended CAC, increasing AOV from $24 to $45, and increasing contribution margin from $8 to $20 through email+SMS, retention and lifecycle marketing, paid social retargeting and custom audiences, and supplier relationship management.

Let's Connect

Always happy to talk paid media, CRO, or e-commerce strategy. Reach out if you're working on acquisition, lifecycle and retention marketing, or funnel optimization, I'd love to compare notes.

Professional inquiries only.